TrueApex™

Real-time clarity, built around your business.

Growing companies don't lack ambition. They often lack the tools, resources, and insights that larger enterprises take for granted. The data and contextual understanding they need hasn't yet been built or matured. The result is the same: a missing operating picture, and a leadership team that's consistently caught reacting instead of leading.

By First Domino

The Problem

The picture is hazy — and you feel it
every time your team needs to figure out what's next.

Leadership teams at growing companies hit the same wall. It shows up in one of three ways.

1

The data exists — but nobody's connecting it.

Competitive research, industry reports, trend analyses, market signals — your team encounters this information constantly but it sits in inboxes, slide decks, and bookmarked tabs. Nobody has time to synthesize it into something your leadership team can actually use to make decisions.

2

The data you actually need hasn't been built yet.

Growing companies don't always know when, how, or how much to invest in competitive intelligence, market and trend scanning, or structured strategic context until it's too late. You can't act on what you've never captured.

3

So you're making high-stakes calls without the full picture.

Pricing decisions, market entry, hiring plans, partnership bets — made on instinct and incomplete information. Not because your team isn't smart, but because the infrastructure to inform those calls doesn't exist yet.

The Approach

Experienced strategy guidance,
backed by a proprietary intelligence engine.

TrueApex pairs a seasoned strategic advisor with a proprietary AI-powered backend that continuously captures, synthesizes, and contextualizes the information that matters to your business. It's not a dashboard you'll never log into. It's not a generic report. It's a living picture of your competitive landscape — built through deep understanding of who you are, where you play, and what's shifting around you.

The Human Side

A guide who's been in the room.

A facilitated strategic intake — The Baseline™ — led by an advisor with decades of experience across innovation, strategy, and growth at companies ranging from global consumer brands to high-growth mid-market firms. The Baseline captures what no algorithm can: your leadership team's real priorities, unspoken constraints, and strategic intuitions. This isn't a form. It's a guided conversation with someone who knows what questions to ask and how to listen for what matters.

The Engine

Proprietary intelligence, always working.

Your Baseline feeds a proprietary backend that puts your strategic context to work — scanning your competitive landscape, synthesizing market and industry data, scoring growth adjacencies, and surfacing what matters. Continuously. Through the specific lens of your business, your industry, your position. Not a one-time report. A living system that gets sharper as it learns your world.

The best competitive intelligence has always been reserved for companies that can afford dedicated CI teams, expensive platforms, and retained research firms. TrueApex changes the economics — not by replacing human judgment, but by making the monitoring, synthesis, and pattern-matching that used to require a team of analysts available to a leadership team of five. Enterprise-grade clarity. Growth-stage economics.

How It Works

One conversation. Then clarity on autopilot.

TrueApex starts with a facilitated strategic intake — your context, your priorities, and the questions that keep you up at night. Then the engine takes over.

1
60–90 min

The Baseline™

Facilitated Strategic Intake

Not a form — a guided conversation. Competitive landscape, market position, strategic priorities, capability profile, leadership intuitions. Led by an advisor who knows what to listen for.

2
Automated

Intelligence Profile

Context Synthesis

Your Baseline feeds the engine. It generates a structured intelligence profile: competitive positioning, market dynamics, capability gaps, and growth adjacencies — all framed to your context.

3
Weekly

TrueApex Briefs

Ongoing Intelligence

Synthesized competitive intelligence delivered on your cadence. Competitor moves, market shifts, strategic implications — written for decision-makers, not analysts. Through the lens of your business.

4
Ongoing

Growth Tools

Strategic Capability

Neighborhood™ maps where to grow next. Horizon™ helps your team game out scenarios and build strategic agility. Tools that go beyond monitoring to build real decision-making muscle.

The Brief

Intelligence that's ready when you are.

Each TrueApex Brief is structured to surface what matters and skip what doesn't. No 40-page reports. No raw data dumps. Just the context your leadership team needs to act.

Competitive Moves

Product launches, pricing changes, leadership shifts, partnerships, M&A activity — tracked across your named competitors and emergent threats.

Market Signals

Funding events, regulatory changes, technology shifts, and emerging narratives in your category. The context your competitors are reading.

Strategic Implications

So-what analysis tied to your strategic priorities. Not "here's what happened" — but "here's what it means for the decisions you're making."

Growth Adjacencies

Opportunities at your edges — new markets, capability extensions, partnership plays — scored by fit, readiness, and strategic value.

Confidence Scoring

Every claim tagged with signal strength. You'll always know whether a finding is a confirmed development, a credible signal, or an early indicator worth monitoring.

Calibrated to You

Briefs calibrated to your preferred tone, depth, and delivery cadence. Formal for the boardroom. Direct for the exec team. You choose.

TrueApex Brief — weekly intelligence briefing dashboard showing competitive moves, market signals, and strategic implications

TrueApex Brief — synthesized intelligence, framed to your business context.

Build the Muscle

Intelligence is the starting line.
Agility is the advantage.

Most intelligence tools stop at "here's what's happening." TrueApex goes further — with tools designed to build internal strategy and innovation muscle, increase leadership team agility, and help you game out real-world situations before the stakes are live.

Neighborhood™

Where to grow next — and what it would take.

Maps growth adjacencies: new markets, capability extensions, partnership plays, and innovation opportunities — all scored against your strategic position, readiness, and competitive context.

Neighborhood doesn't just show you options. It helps your team build the analytical discipline to evaluate them — which moves to make, which to monitor, and which to walk away from.

Available in Beta

Horizon™

Rehearse the future before it arrives.

Scenario planning and strategic foresight for leadership teams that want to think further out. Stress-test your strategy against multiple futures. Game out competitive responses. Build the muscle to move decisively when the landscape shifts.

Horizon helps your team get comfortable making decisions with incomplete information — which is the only kind you'll ever have.

Coming Soon
Neighborhood adjacency map showing growth opportunities scored by fit, readiness, and strategic value

Neighborhood™ — growth adjacencies scored against your strategic position.

The world isn't getting any more certain — and we can't change that. What we can change is how ready your leadership team is to respond. TrueApex doesn't just give you information. It builds the operating picture, the strategic context, and the decision-making capability that turns uncertainty from a threat into an advantage. You can't control the market. You can control how ready you are.

Built For

Leadership teams that are done guessing.

TrueApex is designed for the leaders who are making the bets — not the analysts writing the reports.

CEOs & Founders

$10M – $1B companies

You're past the startup phase but don't have a dedicated strategy or CI function. You need to know what's happening in your market without adding headcount or budget for enterprise tools.

Strategy & Growth Leaders

VP Strategy, Chief Growth Officer, Head of Corp Dev

You want to show up to leadership discussions with sharper context than anyone else in the room. TrueApex gives you a structured, defensible view — not a collection of bookmarked articles.

Innovation & Market Intelligence Leaders

VP Innovation, Head of Insights, Market Research Director

You've been making the case for better competitive intelligence for years — and doing it yourself in the meantime. TrueApex gives you a structured, continuous intelligence capability without the six-figure platform or the headcount ask. Show your leadership team what's possible when someone is actually watching the market.

Who's Behind This

Jason Kehrer

Founder & Principal · First Domino LLC

A career spent helping leadership teams see around corners — from global consumer brands to high-growth companies to the organizations that serve them.

Innovation & Strategy

Director of Innovation at Newell Brands — led insights, ideation, and innovation across global consumer brands.

COO/GM of The Image Group — brand strategy and creative communications for purpose-forward companies.

Managing Director of NewNorth Center for Design in Business — teaching design strategy and innovation to C-suite leaders.

Founder of First Domino — a consulting practice helping leadership teams build strategy, unlock growth, and think differently about the problems in front of them.

The Thesis

The best competitive intelligence has always been reserved for companies that can afford dedicated CI teams, expensive platforms, and retained research firms.

AI changes the economics. Not by replacing human judgment — but by making the monitoring, synthesis, and pattern-matching that used to require a team of analysts available to a leadership team of five.

TrueApex is the tool I wished existed for every growth-stage client I've worked with. So we're building it.

Join the Beta

We're accepting a small number of companies for an early, hands-on beta of TrueApex™. Real intelligence, real synthesis, founder-level attention — at a fraction of what this will cost at scale.

Beta participants get concierge onboarding, direct access to the founding team, and input into the product roadmap. TrueApex Starter from $199/mo — beta pricing available for early partners.

Shared in confidence. We'll respond personally within a few days.